I'm
writing these words ahead of the ICM British Credit awards which are taking
place at the Hilton, Park Lane. A night of celebration, networking and fun with
about 400 people, many of whom will be hoping that their entry to the Awards
has done enough to earn them success. They should all however recognise the
achievement of being short-listed - there may only be one trophy but they're
all winners!
The
success of the Awards has made me reflect on the power of social media. When we
held our last Awards Dinner in February 2011, I think I'd just started Tweeting
and I was certainly a novice. Since that time, Twitter has emerged as a
powerful source and - in many respects - an effective tool. I'm an avid
personal user (@philipkingicm) of Twitter but the ICM's corporate
social media activity (@icmorg) is driven by my long-suffering Executive
Assistant, Tracy Carter (@tracycarter) and she ensures that our activity is as
effective as possible, constantly watching for new developments such as
pinterest which we'll be using to post pictures from the Awards Dinner at the
event and afterwards (http://pinterest.com/icmorg/icm-credit-awards-2013/).
Whether
you're a user of social media or not, and whether you believe it has a place or
not, there can be no doubt that it is having a major impact. I've just finished
listening to Nick Robinson's book 'Live from Downing Street' and he makes the
point that phenomena like Twitter mean that politicians and broadcasters are no
longer able to control the timing of news being released in the way they were
able to just a few years ago.
The
last few days has seen frenetic activity on Twitter and LinkedIn as we count
down to our Awards evening, and hundreds of conversations and exchanges have
taken place that would never have happened without Twitter. Real conversations
are still the best form of communication but let's not knock anything that
complements them and allows for networking and communication that otherwise
wouldn't exist at all.
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