I
was happy to accept the invitation to be a guest blogger until I realised that
my blog would be following Nigel Fields’, a member of the Institute of Credit
Management whose blog included the line “I have the best job in the world in ‘the
movie business’ at Twentieth Century Fox”!
How do I follow that? Well, I
also feel that I’m lucky in my role; I work as part of a vibrant, enthusiastic
and driven senior management team, for an Institute whose staff and members are
completely committed to the work of the Institute and the credit management
profession.
In
addition to my varied executive assistant role, I’m also responsible for driving
the Institute’s social media strategy. I
am truly passionate about social media, and particularly the benefits of social
media as a communication tool for the ICM; our LinkedIn Group (ICM
Credit Community) and Twitter account (@ICMorg)
are good examples of how we can share what we’re doing, enter into discussions,
and listen to credit management professionals.
Over
recent months I’ve had the opportunity to speak, share ideas and offer advice
to organisations, ICM branches, ICM members, and other professional bodies who
are driving social media – the common feeling I’ve encountered is nervousness. My advice is to ignore the nerves – start as
an observer – sign up to LinkedIn
and Twitter
and watch for a while - you’ll soon
discover a new world that you may even want to converse with.
Social
networking is here to stay, and just like the arrival of email, it’s a
communication tool that everyone can utilise – it’s happening with or without
you!
If
you’d like to read Philip King’s weekly blog and other guest blogs click here or visit our Twitter page http://twitter.com/ICMorg. You can also follow me on Twitter @TracyCarter.