Cashflow, as every entrepreneur will tell
you, is the lifeblood of business. But despite this simple truth, the
challenges that all businesses – and especially smaller business – face this
year and every year, is how to keep the cash flowing? This is especially challenging when it seems that every barrier is being put in your way
to stop you from getting the cash you not only deserve but is yours by right.
The basics are, of course, to invoice on
time, promptly and accurately. They are to ensure that your quote has been
accepted, the product or service delivered, and the terms and conditions of
payment agreed in advance. If you do nothing else but stick to these simple
rules, then your business will not only survive, but it will actually have
every prospect of growing and contributing to the economic recovery that we so
dearly seek.
And there is more that you can do. The
Government is keen on encouraging the banks to lend, to support businesses
through the good times and the bad, but overdrafts or loans are not the only
ways of ensuring you have the cash you need, when you need it. Alternative
funding mechanisms such as factoring and invoice discounting rarely deserve the
negative publicity they are inclined to attract, and Supply Chain Finance – a
particular favourite of Government in 2012 – also has its place for certain
companies at certain times.
Knowing your customer is a particular mantra
of the Institute of Credit Management, and again the tools at a company’s
disposal – from credit reference agencies to credit insurance – all have a role
to play not just in protecting you from the damaging impact of not getting
paid, but more positively in taking on new customers and even new markets, safe
in the knowledge that you are better informed.
Much was written last year about naming and
shaming the poorest payers, but there is so much that a smaller supplier can do
to bring about the certainty of payment. As professionals, it is incumbent upon
the ICM and its Members throughout 2013 and beyond to ensure that the support
is there for these companies when they need it most.
To read the full press release click here.
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